Score your ICP across seven dimensions weighted for your situation. Find the gaps. Fix them before they cost you accounts you can't replace.
If you're a small team selling to enterprise, you already know the dynamics are different. But most ICP frameworks are built for companies with 10,000 accounts and an SDR army. Yours has maybe 150 accounts. Three things make selling in this world fundamentally different, and your ICP needs to address all of them.
Your universe is finite. The challenge isn't finding accounts — it's choosing which 30 to pursue first, knowing how to get access, and making every touch count. When you burn an account — wrong person, wrong timing, wrong message — that account is closed to you for 12–18 months. There's no volume to hide behind. Your real competitor isn't the other vendor — it's “do nothing.” Enterprise organisations have enormous inertia, and most of your target accounts are defaulting to the status quo right now. Your ICP needs to distinguish between accounts that have an active reason to change and accounts that are sitting comfortably — because pursuing the comfortable ones with the same intensity burns your limited capacity on deals that will stall. And you carry a trust tax that incumbents don't. Every enterprise buyer evaluating a small vendor is doing a private risk calculation that has nothing to do with your product — and your ICP needs to account for which accounts have champions willing to take that bet.
This is why your ICP is an important document in your GTM stack. And it's becoming more critical, not less — sequencing tools, intent platforms, and agentic SDRs can reach more accounts faster than ever. But every one of those machines takes its direction from the same source. A weak ICP fed into a powerful automation stack just produces high-velocity waste aimed at the wrong accounts, with the wrong message, at the wrong time.
This evaluator is built for these dynamics — and gives you specific, actionable recommendations for every gap it finds.
Paste your ICP below. Be as detailed as you can — the more you give us, the more specific the evaluation.
An Ideal Customer Profile (ICP) is a detailed description of the type of organisation most likely to buy your product, get value from it, and renew or expand over time. A strong ICP goes beyond industry and company size — it defines the specific situation, problem, and buying context that makes a customer a perfect fit.
In high-volume markets, a weak ICP wastes pipeline but can be compensated with volume. In finite markets — where the total addressable account list may be hundreds or low thousands — there is no volume to compensate for poor targeting. Every misfit account you pursue is a fit account you're not pursuing.
The tool evaluates your ICP across specificity, problem clarity, buying situation definition, decision-maker identification, value alignment, measurable success criteria, and fit signal strength. Each dimension is weighted for finite-market selling conditions.
Yes — the ICP Evaluator is completely free to use with no signup or account required. Results are generated in under 30 seconds.