Fractional CXO leadership for growing businesses — executive-level strategy and hands-on execution without the full-time overhead. We embed at the leadership level and own the outcomes — not just the recommendations.
Last reviewed: April 2026 · By Anthony Stevenson, Founder, Summit Strategy Advisory
Senior-level ownership of your go-to-market function: sales process, channel strategy, and pipeline development — without the full-time salary.
A proven playbook for European technology companies entering North America — from ICP definition and channel selection through to first referenceable customer.
Competitive positioning, ICP definition, pricing architecture, and launch sequencing for new markets and new products.
Direct involvement in the deals that matter most — strategy, stakeholder mapping, and live negotiation support from a senior advisor, not a junior consultant.
Before engaging, use our free ICP Evaluator and Positioning Statement Grader to surface where your GTM foundation needs work.
Executive-level thinking without the full-time hire.
Most growing companies don't need a full-time CRO or CMO — they need the thinking and execution that role provides, for a defined period, against a specific challenge. Fractional CXO engagements typically cost 20–40% of a full-time executive salary for the same level of strategic input.
European companies that enter North America without a localised GTM model and ICP fail in their first 18 months at a rate exceeding 70%. Summit's North America expansion playbook is built from direct experience taking B2B SaaS companies through this transition.
A fractional CXO is a senior executive — Chief Revenue Officer, Chief Marketing Officer, Chief Commercial Officer, or similar — who works part-time with a company rather than as a full-time hire. They own a specific function, set strategy, and drive execution at a fraction of the cost of a full-time appointment. Fractional CXO engagements typically cost 20–40% of a full-time executive salary for the same level of strategic input.
Fractional CXO leadership is most effective for companies between $500K–$20M ARR who need senior GTM leadership but aren't ready to justify a full-time executive salary. It's also common for specific projects: market entry into a new geography, fundraising preparation, plugging a leadership gap during a transition, or adding execution horsepower to a specific growth initiative.
Summit's North America expansion service covers ICP definition for the US and Canadian market, channel selection and partner strategy, pricing localisation, hiring sequencing, and a first-revenue playbook. The engagement is structured as a monthly retainer and typically runs 6–12 months from first hire to first referenceable customer. European companies that enter North America without a localised ICP or GTM model fail at a rate of over 70% in the first 18 months.
Summit's Scale-Up Advisory engagements run as monthly retainers against a defined set of objectives. Typical scope includes GTM strategy, sales process design, channel selection, pipeline development, and direct involvement in critical deals. Anthony Stevenson works directly with clients — not delegated to junior consultants.
A consulting firm delivers analysis and recommendations. A fractional advisor owns the function and drives execution. Summit embeds at the leadership level, attends board meetings, leads sales calls, and is accountable for outcomes — not just outputs. The engagement model is retainer-based and outcome-oriented, not project-billed.
Tell us what you're trying to grow.
A 30-minute call is enough to understand the challenge and whether there's a fit. No obligation, no pitch deck.