Senior commercial leadership, part-time. Summit has a bench of experienced commercial executives, Anthony among them, who step in as your CRO, CCO or CMO. They own the function and are accountable for the outcomes, not just the recommendations.
Last reviewed: September 2026 · By Anthony Stevenson, Founder, Summit Strategy Advisory
Senior-level ownership of your go-to-market function: sales process, channel strategy and pipeline development, without the full-time salary.
A proven playbook for European technology companies entering North America, from ICP definition and channel selection through to first referenceable customer.
Competitive positioning, ICP definition, pricing architecture and launch sequencing for new markets and new products.
Direct involvement in the deals that matter most. Strategy, stakeholder mapping and live negotiation support from a senior executive from Summit's bench, not a junior consultant.
Executive-level thinking without the full-time hire.
Most growing companies don't need a full-time CRO or CMO. They need the thinking and execution that role provides, for a defined period, against a specific challenge. Fractional CXO engagements typically cost 20–40% of a full-time executive salary for the same level of strategic input.
European companies that enter North America without a localised GTM model and ICP fail in their first 18 months at a rate exceeding 70%. Summit's North America expansion playbook is built from direct experience taking B2B SaaS companies through this transition.
Need the sales work done as well as led? See how Summit runs outsourced sales →
Or start with our free GTM tools.
A fractional CXO is a senior executive, such as a Chief Revenue Officer, Chief Marketing Officer or Chief Commercial Officer, who works part-time with a company rather than as a full-time hire. They own a specific function, set strategy and drive execution at a fraction of the cost of a full-time appointment. Fractional CXO engagements typically cost 20–40% of a full-time executive salary for the same level of strategic input.
Fractional CXO leadership is most effective for companies between $500K and $20M ARR who need senior GTM leadership but aren't ready to justify a full-time executive salary. It's also common for specific projects: market entry into a new geography, fundraising preparation, plugging a leadership gap during a transition, or adding execution horsepower to a specific growth initiative.
Summit's North America expansion service covers ICP definition for the US and Canadian market, channel selection and partner strategy, pricing localisation, hiring sequencing, and a first-revenue playbook. The engagement is structured as a monthly retainer and typically runs 6–12 months from first hire to first referenceable customer. European companies that enter North America without a localised ICP or GTM model fail at a rate of over 70% in the first 18 months.
Summit's fractional executive engagements run as monthly retainers against a defined set of objectives. Typical scope includes GTM strategy, sales process design, channel selection, pipeline development and direct involvement in critical deals. You work directly with a senior executive from Summit's bench (Anthony among them), not a junior consultant.
A consulting firm delivers analysis and recommendations. A fractional executive owns the function and drives execution. Summit embeds at the leadership level, attends board meetings, leads sales calls, and is accountable for outcomes, not just outputs. The engagement model is retainer-based and outcome-oriented, not project-billed.
Tell us what you're trying to grow.
A 30-minute call is enough to understand the challenge and whether there's a fit. No obligation, no pitch deck.